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Strategy and Planning: How an SEO Agency Sets the Stage for Success site Before any tangible optimization begins, a reputable SEO agency invests time in research and planning. They evaluate the client’s goals, industry landscape, and competitor positioning. If, for instance, a client aims to capture local customers, the agency may focus on local SEO tactics like Google Business Profile optimization and localized content. On the other hand, an e-commerce client might need a product-centric strategy emphasizing product page optimizations, schema markup, and robust category descriptions. This strategic planning phase is crucial because it ensures that every subsequent action is driven by data, aligning with the client’s broader marketing objectives.